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Articles |
Incentive Compensation in a Not-for-Profit Organization
Clearly Communicating Changes to Our Salary Structure
Professional Services Firms and Pay to Performance
Compensating
Six Sigma Blackbelts
Calculating
Pay Increases
Using
Market Data to Develop Salary Grades
Pay
Plan Reviews
Raises
and Salary Structure
Total Compensation Statements
Understanding the Importance of Justifying Salary Levels
Getting Salespeople to Think Strategically
Improving
Breakthrough Business Results With Gainsharing
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| Q: |
How could we develop and implement an incentive compensation plan for our not-for-profit organization? We aren’t sure it even makes sense to do this, but are mulling whether it would be more effective than paying people only with salaries. Advice? |
--- Clamoring for Insight, budget director, nonprofit, West Kingston, Rhode Island.
| A: |
Just because you are a not-for-profit organization, don’t make the assumption that an incentive program won’t work. All not-for-profits, including charitable organizations, must operate as any other business in some very basic ways. Recruiting and retaining effective employees is a good example. This is a fundamental business need that will significantly affect decisions, such as whether to implement an incentive program. Your organization should consider two parallel approaches in determining this need. First, assess the demands of the specific labor market in which you operate. A not-for-profit organization that recruits talent from, or loses talent to, for-profit companies will need to make sure that employees are paid competitively. Use the data from any labor-market or pay evaluation to analyze both base pay and total cash compensation for all positions. It does not necessarily mean that you have to provide incentive pay to employees (or even to all levels of employees), but you will need to make sure that your pay levels are within striking distance of total cash compensation in the labor market. Otherwise, you risk losing talented employees.
A second approach will consider your organization’s mission, culture, business strategy and human resources strategy. For example, many not-for-profit organizations today use balanced scorecards to manage business success. Scorecards are an ideal device for supporting incentive programs, since they are predicated on achieving specific performance goals in four critical areas of business performance: customer service, financial, operational, and learning and development. If pay for performance is a part of that strategy, incentive pay may be a vital part of how your organization achieves business success. In any case, it is critical to ensure that an incentive program makes sense within the context of your organization’s business strategy.
Once you decide to implement an incentive strategy, your work is only beginning. In terms of plan design, there are a large number of factors to consider, including performance measures, levels of participation/payout, alignment and weighting of various performance measures, measurement systems and others. Alternative designs should be examined and tested before implementing the full program. Employees should understand why the plan is necessary, how it works, and what they must do to succeed. These decisions are more easily made in light of a sound and well-defined business rationale that combines your findings from the two approaches outlined above.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on February, 2008. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
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| Q: |
We are a large company that is revamping how we administer our salary plan. How should we communicate any changes to our employees? |
--- Money Talk, pay & benefits advisor, financial services, Ontario, California.
| A: |
The short answer is to be upfront with them. While your question is not specific as to whether you are planning negative or positive changes, it is nevertheless critically important that you inform your employees concerning as much of the detail as you can share. If major changes will occur, and you don't tell employees about them, then they will make up stories about what you are really trying to do. Once the rumor mill gets going in full force, it's hard to stop. These stories will be wild, but in the absence of information a huge amount of misinformation will fill the vacuum. The result is overreaction. The company runs the risk of increased turnover, and your high performers are the ones who will generally jump ship if they feel that it is sinking.
Determining what and how to effectively communicate can be daunting. Start with a detailed communication plan, and in doing so consider:
- What are the critical business changes driving these changes?
- When are the compensation plan changes occurring?
- Who are the audiences that need to be aware of these changes? (Chances are, there are several different audiences for pay plans.)
- What does each audience (managers, employees, others) need to know and understand about the changes?
- What do managers and employees need to do differently as a result of the program changes?
In your meetings, make sure you devote enough time for questions and answers.
The key to communication is to build employee understanding of, not necessarily agreement with, the changes you are making. If the changes are going to have a particularly negative effect, then achieving a level of acceptance with employees probably should not be a goal of the communication, while it may be an important goal with managers.
Provide specific information that is factual, has an underlying business rationale and clarifies your key messages. This includes the effective date of the change, what you expect employees and especially managers to do differently, and how managers and employees can get answers to questions.
Tell them upfront what you are trying to accomplish. This fills any information void and helps ensure your message is delivered successfully, and with a minimum of "water cooler" disruption to the business.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on October, 2008. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
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| Q: |
Apart from financial measures such as billable hours, how can professional services organizations measure performance at an individual level and link this back to overall company performance in order to appropriately award out incentive payments? |
--- Pay for Performance-Minded, managing director, consulting/legal, Melbourne, Australia.
| A: |
In any incentive plan design, the key issue is always the design of the performance measures. Regarding the structure of typical compensation schemes, your company should review client-performance metrics to understand and effectively address new projects, new clients, and client-relationship management. Developing effective performance measures necessarily entails understanding client-relationship metrics that are truly important to the business from a strategic standpoint. Design the measures so as to both motivate individual participants and achieve desired company results.
In a professional services organization, project deliverables, client satisfaction and quality of work are generally considered to be critical measures of performance, as the quality of client relationships can make or break the firm. Since client-relationship management is typically team-oriented, incentive plans will also incorporate objectives based on team achievements.
Typical performance measures might include:
- Productivity on client projects (performance to project budget, deliverables, resource allocation).
- New business development (revenue generation).
- Client satisfaction (quality and timeliness).
- Contribution to profit.
- Consider paying based on revenue achieved versus hours, since hours may be charged at different amounts by project or client.
A second critical component of any program is the determination of payout levels. Most organizations with formal plans set what are called “target” levels of payout. These targets can be expressed as a percentage of base pay, as a fixed or varying dollar amount, or as a percentage of an incentive pool of dollars.
Target payouts are usually determined from an analysis of total cash compensation in the marketplace, as management is looking to keep total pay competitive. This requires a defined comparator market, as well as a defined compensation position. (Example: “Our company will set pay levels at the 50th percentile of the competitive market for base salary, and at the 75th for total cash compensation.”) Payout potential usually varies by level in the organization.
In addition, upside potential and downside risk also need to be addressed. This process includes establishing maximum payouts and setting payout thresholds where payouts are zero below a certain level of company performance.
Some organizations use uncapped plan payouts, although we certainly do not believe this is appropriate in all programs. Are rewards highly leveraged—that is, does the payout increase substantially when a person’s performance exceeds the set objective? Or do payouts increase more moderately?
Uncapped awards are usually reserved for sales incentive plans.
Finally, consideration should be given to the issue of leverage.
Here are typical considerations for developing incentive targets as well as payout leverage mechanisms:
- Consider anticipated/forecasted business and historical prior year actual results.
- Determine the percentage of revenue attributed to each business line.
- Use revenue goals by business line, set revenue goals per person.
- Set goals quarterly or semiannually; acknowledge management’s right to adjust as the company reforecasts the upcoming three to six months.
- Consider whether to start incentive pay for achieving a threshold level less than goal and up to targeted goal and above.
As you can see, incentive programs require a substantial amount of analysis and design work. Done properly, this type of compensation can be designed to directly support the overall business goals of the firm, and can provide for appropriate and effective employee motivation.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on May, 2009. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
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| Q: |
We
are training our first "black belts" in Six
Sigma and want to know how to compensate them. Should
we give an increase in base pay based on getting certified
in Six Sigma processes, or pay them a percentage bonus
based on savings per project? Or both? |
--- Improving process improvement, senior
compensation/HRIS specialist, manufacturing, Morton Grove, Illinois.
| A: |
For
those who are not familiar with the Six Sigma concept,
it is essentially a comprehensive process for examining
business operations and taking action to improve them.
It involves three basic steps: identification and evaluation,
determining improvements, and measuring specific performance.
It is not total quality management repackaged, but a
way for all employees in the organization to be focused
and deliberate about improving the way the company conducts
its operations. A person who is trained in Six Sigma
techniques is called a black belt. The Six Sigma process is a way to instill a continuous
improvement mentality, and thus motivate all employees
to higher performance levels. While I can't speak to
what every company is doing, I will suggest to you
that the role of the black belt is to facilitate the
Six Sigma adoption as part of the culture. Unless you
are going to make the black belts permanent, I would
not recommend that they be compensated any differently
than they are now, at least from a base pay standpoint.
Recognition, on the other hand, is a different issue.
Black belts should receive some special recognition
for their efforts and the ways to do this are infinite
(dinners, award ceremonies, plaques, etc.).
Bonus plans are a more complicated issue. As improvements
are made to various processes, and these improvements
are measured, it is appropriate to share a part of
the gains (generally financial) with employees. This
means developing a structured, team-based process improvement
bonus system. Each worker will need to participate
in the appropriate type of bonus system. As an example,
for plant-level employees you can use a plant-wide
(as opposed to work team) gain-sharing or goal-sharing
program very effectively to support Six Sigma efforts.
For a call center, you might have each customer team
paid according to its own performance. This needs to
be developed, integrated and managed strategically.
Would you provide bonuses for black belts? My answer
is yes, but with qualifications. I do not believe you
should pay the black belts for the actual process improvement
that they facilitate. Instead, pay them bonuses according
to specific goals around successful rollouts. That
is, as they are able to deliver training and facilitate
successful team improvements, pay them bonuses appropriately.
My difficulty in providing them with a "piece
of the action" (share of the actual improvements)
is that they may be motivated to inflate or misconstrue
actual gains. There need to be some checks and balances
built in to this.
As Peter Pande, Robert Neuman and Roland Cavanagh
explain in their book, "The Six Sigma Way," Six
Sigma training should eventually become part of basic
business leadership skills for the organization. As
with other types of leadership development, it would
typically not be compensated. Interestingly enough,
there is not one reference in their book about paying
people to participate in six sigma training and/or
become black belts, or even sharing gains with employees.
The book, by the way, is a good primer to learn more
about Six Sigma and what it really means for your organization.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on December, 2002. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
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| Q: |
What
is the right way to give raises? We can't decide whether
to do incremental percentage of salary, percentage
increment on the midpoint of the salary range, or percentage
increments on either the first, second, third, or fourth
quartile of the salary range. |
-- Trouble with numbers, benefits and compensation, services, Singapore.
| A: |
In
a very general sense, there is no "right way" to
administer an annual-increase program for employees.
Decisions around philosophy or administration depend
on many cultural and environmental factors, such as your
pay philosophy, degree of computerization, budget constraints,
and market competitiveness. Some companies even structure programs that don't
assume annual increases. These firms provide frequent
pay changes--more or less--as dictated by business
needs. Typically, these types of decisions are made
by a senior leadership team in light of a company's
business plan.
Your specific question, of course, relates to the
way your company determines the dollars an employee
receives. This decision is part of the overall architecture
of the program and, as such, is based on management
preferences. Any of the methods you cite can be successfully
applied to a system of annual increases. Most companies
traditionally apply the percentage increase to actual
salary, although some do apply it as a percentage of
a midpoint salary range.
Here are some things to keep in mind as you evaluate
the possibilities.
- Within a specific salary range, a percentage based
on salary generates relatively more dollars for
employees at the top of the range. This may create
pay inequities.
- A percentage based on a salary midpoint tends to
equalize the increase for all employees in that particular
salary grade/range. But this also results in a reduced
actual percentage for any employee above the midpoint.
This approach is used to manage salaries by keeping
them more closely to the midpoint.
- A percentage based on position in range (e.g.,
quartile) has the same effect as percentage of actual
salary: employees higher in the range receive more
in actual dollars.
As an example, let's take
two employees in a particular grade range with a
midpoint of $60,000. One employee is paid $53,000
and one is paid $65,000. Both are "at
expectations" performers and thus receive an increase
of 4 percent. Under the "midpoint percent" system,
they both would receive $2,400.
Under the salary system, one would receive $2,120
and the other $2,600. If you are comfortable that this
difference is justified, then the salary percentage
system may be right for you. Alternatively, if you
are comfortable with telling the first employee why
he received only 3.7 percent, while his colleague got
4.5 percent, then the midpoint system is the way to
go.
Be sure you calculate your overall budget for raises
using the method you selected for awarding actual raises
to employees. For example, if you are going to give
employees raises based on a percent of their midpoint,
when you calculate your overall budget, use midpoints
to do the calculation.
Otherwise, your numbers will be off. I would recommend
that you get your senior leadership team together and
have them review the advantages and disadvantages of
these methods. They can then reasonably approve the
appropriate calculation method.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on February, 2003. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access. |
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| Q: |
What
is the best approach to developing a salary grade structure
for a family retail business employing more than 1,000
people? We have about five levels of employees, including
top management, middle management, supervisors, non-supervisors,
and support staff. |
-- Wondering what to pay, HR manager, retail jewelry, United Arab Emirates.
| A: |
Begin
by asking: "what objectives am I seeking to accomplish
by implementing a formal salary structure for the organization?" Determine
how this project ties to the overall objectives of the
business, as well as how it will support your human resources
strategy and initiatives. The answers will help you set
the parameters and objectives for this project and will
provide necessary information to define your company's
compensation philosophy.
Once you've determined your compensation philosophy
and the project parameters, you'll define your specific
labor markets and select (or create) the salary surveys
to use in the analysis. Here are a few of the questions
you'll want to answer with this part of your project:
- Who do you compete with for talent?
- How are you organized?
- Are you more internally or externally focused with
respect to pay levels?
- Does it make sense to create pay structures for
each function or business unit? This will be answered
in part by the actual data analysis.
- What are your relevant labor markets for the types
of positions in the company? Different groups will
have different labor markets; the higher the job,
the broader the geographic market.
- Are you dealing with any unions where wage and
benefit changes must be negotiated?
- What type of pay system allows you to effectively
reward and promote talent?
The answers to these questions enable you to determine
the type of salary structures, the number of grades
or bands, range spreads, and other compensation factors.
They also will provide a guideline for the methodology
to use for the analysis. For example, if you're externally
focused, you will select a set of benchmark jobs (those
that have good market data), do the market analysis,
develop the structure, and then reconcile non-benchmark
jobs to the new structure.
Typically, you will follow several project steps,
although not necessarily in this order:
- Managers and employees update job descriptions.
- Evaluate/re-evaluate all jobs/changed jobs if you
are using a formal, internal job evaluation system.
- Select and market-price benchmark jobs; analyze
the data.
- Internally evaluate non-benchmark jobs if you are
using pure market pricing.
- Reconcile internal and external differences.
- Decide on the final number of levels and assign
jobs to those levels.
You also will need to develop a comprehensive cost
analysis showing who is affected, why, and by how much.
There are always costs involved with projects of this
nature, and management will want an accounting of these
costs. That's another reason why this initiative needs
to be tied directly to your business strategy: it becomes
much easier to justify.
Finally, don't forget a communication plan. A poorly
communicated program can sabotage an otherwise well-planned
initiative. You want a plan that begins at the top,
and provides for updates to both management and rank-and-file.
When the final impact is known, managers need detailed
information on how each staff member is affected, and
they should be provided with the tools to communicate
it their staff.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on June, 2003. Workforce Management delivers the latest news,
trends and tools for managing your workforce. Please go to www.Workforce.com for
information and subscriber access.
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| Q: |
Our
board has requested that human resources perform a
strategic review of our benefit and compensation plan
this year. Never before has this been done by our company.
What should be our starting point? |
-- Trouble with numbers, benefits and compensation, services, Singapore.
| A: |
This
is a critical practice for your human resources department.
You should review your compensation and benefits systems
every few years to make sure they match up with, and
support, overall business strategies. Here are the steps
you’ll need to follow:
Plan the project and gather background
information. Do your homework and understand the systems you have
in place.
Formulate compensation
principles and strategies. Define where you want spending to be and why.
Analyze market
data on pay and benefits. Examine
your organization’s jobs, evaluate issues bearing
on internal equity, commission appropriate surveys,
and gather any other market information that is available.
Evaluate incentive
compensation programs. You’ll
want to calculate return on investment of each plan
and assess its effectiveness.
Develop recommendations
for changes in programs and administration. Build a business case and a financial-impact
analysis for all important recommendations. Look at
best practices as they might apply to your company.
Implement and
communicate changes. It’s
important to get feedback on communications materials
before you make changes.
Meet with your management team to shape a philosophy
of compensation and benefits. Understand how your pay
and benefits programs support other aspects of human
resources strategy and corporate goals. Determine how
much pay is at risk at each level of the organization,
as well as your spending tolerance for incentive awards.
This helps you uncover significant issues, guides your
program analysis, and informs your recommendations.
Get a clear understanding of how much it costs the
company to compensate employees. Calculate the ROI
on your incentive plans. In other words, learn how
pay at your company increases levels of performance.
Determine the investment necessary to meet or exceed
competitive pay levels. What is the actual impact on
cash flow? Your CFO should be an excellent resource
for answering these questions.
Communication can make or break the success of any
changes you want to introduce. Make sure that you understand
and anticipate both positive and negative reactions.
Talk with managers about their concerns. Get management
buy-in for any major changes.
Don’t forget to periodically monitor and measure
how effectively your compensation plans achieve desired
goals. |
Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on April, 2005. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
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| Q: |
When
a position of ours has morphed and the salary range
needs adjustment, all employees in that position are
given an increase at that time, equivalent to the amount
the range minimum was raised. My concern is that this
ends up giving pay increases to employees who already
are paid above-market wages, with no consideration
of their performance.
Also, such “group raises” seem to create
a rumor buzz that results in lower morale for employees
in positions that do not get an adjustment. How do
companies successfully adjust their ranges without
creating the “what about mine” syndrome,
while also addressing the employees who are already
above market?
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-- Head-Spinning in human resources, Utilities, Redlands, California.
| A: |
Companies
adjust salary ranges for jobs for several reasons. One,
salaries may simply be going up in the market overall.
In this case, salary ranges are increased for all grades
and for all jobs at a certain time of the year.
Sometimes, a company will adjust ranges just for specific
types of jobs, because talent is scarce and wages are
rising quickly in those jobs. Lastly, companies sometimes
set up a new salary range when the content of the job
has changed.
Let’s focus on this last type of change, because
that’s what you’re dealing with. Now,
let’s assume you’ve done a job evaluation
and determined that the job should be elevated to
a higher salary range. You now have several choices:
- Adjust all salaries by the amount of increase
in the range minimum, range midpoint or market
rate (your current practice)
- Adjust the salaries of employees who are below
a certain point in the new salary range (such as
midpoint or market rate)
- Adjust the salaries of employees below the new
range minimum to the new range minimum
- Do not adjust any salaries now, but adjust those
employees below the new range minimum on the
date of their next merit increase or wage adjustment.
Each of these alternatives has advantages and disadvantages.
The most costly is the first option, since you’re
raising the salaries of everyone in the job, regardless
of pay level. This leads to job re-evaluations being
viewed as an entitlement. Salaries are increasing
regardless of the market rate, and the more increases
you grant, the more managers will assume it’s
an easy way to get “free” (off-budget)
increases for staff. The least costly, and disruptive,
are options three and four. Many firms choose option
three because:
- It provides increases for those who are below
the salary range and whose salaries would typically
need to be adjusted
- It ensures that employees are paid within the
salary range, but not excessively
- It generally has only a minor cost impact, and
directs dollars more effectively to below-market
salaries.
I’d apply a performance
caveat to whatever option you choose. Companies
that assess performance regularly can avoid paying
these adjustments to employees whose performance
is below expectations.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on March, 2004. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
|
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| Q: |
I would like to give each employee a benefits/compensation statement at the end of the year, detailing the company benefits beyond salary. What items should be included? Should salary, OT, paid vacation days and uniform allowance all be included?
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-- Knowing Their Worth, finance/insurance/real estate, Chicago
| A: |
Before you spend much time, money and effort on this issue, it is important to ask why this is important for your company. How do total compensation statements fit with your long-term human resources objectives and your employee communication strategy? What purpose would you achieve by providing these documents to employees? Is it primarily to disclose information (using them as a communication device), or are you trying to influence employee satisfaction and improve retention? Is it merely an attempt to make employees think they are earning more than just their salaries? Justifying the expense requires you to link this business process to a strategic purpose for human resources.
The answers that emerge will drive not only the nature of what you communicate, but also influence other decisions such as format, timing and distribution method. For example, the potential formats are quite varied and depend upon the message you want to send to employees. Short statements and summary data make for easy reading, and can convey a sense of total compensation to employees without the need for weighty volumes filled with flowery language that describes "what the company is doing for you." Corporate culture also affects how you get the message across. Does your organization use humor with employee communications? Do you have an overall theme for human resources initiatives that could extend to this process?
In terms of the elements or components to include, you certainly will want to identify high-investment or performance-based items as separate categories: things such as incentive pay targets or actual earnings, the value of stock grants or options, health care costs, and so on. The specifics again are driven by the outcome you desire. However, you should take a "total compensation" approach to the data. By providing employees with a complete picture of your company’s investment, they begin to understand how these categories are related.
Unfortunately, many organizations issue total compensation statements and fail miserably in getting their message across. They believe that the information somehow will resonate with employees, without bothering to take the time think through all the issues. Planning the project within the context of your human resources strategy and business goals and then measuring the impact will greatly help you achieve a return on your investment.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on January, 2005. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
|
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| Q: |
We run a broadband pay scheme, with two or three zones to each band. The problem I have is twofold: managing the broadband salaries budget and giving greater freedom to our HR community. We already allow local managers to exercise discretion when setting starting salaries, providing they can justify why pay should be above or below the norm. Yet they say they want more "freedom to act," without having to justify salaries based on a person's knowledge, skills and experience. How do I get the message across that local discretion is given, but must be justified to ensure fairness and consistency?
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-- Squeezed by Broadband, nonprofit, Chinnor, England.
| A: |
The problem you describe outlines the general difficulties of a broadband pay system, which is predicated upon giving managers latitude to appropriately reward high performers and effectively manage overall salaries. In addition, by de-emphasizing "grade creep," administration time decreases while your ability to pay competitively for each job role increases. However, the difficulty lies in the fact that the bands are much less constrained than typical grade structures. Budget limitations notwithstanding, managers who are not trained to "make the tough call" can rapidly drive pay levels out of control as they try to satisfy pay-increase demands for staff members.
Your problems lie both with positioning and communication. Broadbanding is not a human resources program, and should not be seen as such. Instead, it is a tool for management to allocate salary dollars to individuals within the organization. HR's role is not to control the program, but to train, educate and monitor. You should evaluate any materials you have that describe the program, including policy statements, procedural manuals, salary planning guidelines and managerial training documents, to examine how your company has positioned broadbanding.
In addition, the successful use of broadbanding as a system for pay administration involves educating managers and the HR team on market factors that determine competitive pay, how to manage performance and attending to internal equity. These three areas of focus affect the placement of jobs within the bands (or zones), the rate of pay for new hires and also the management of pay increases.
Jobs are positioned within the zones of each band based on a market evaluation of competitive salary data. You will want to educate managers on which market data are used as well as why a given zone reflects the appropriate competitive pay for the job. The zones reflect the actual cost of labor for assigned jobs or roles.
Salaries for newly hired employees are based on the person's relative knowledge, skills and experience in comparison with others in the same job. Salaries need to be based on something other than gut feel, and this methodology provides a relatively reliable way of setting new-hire pay. Human resources can provide guidance in determining equitable salary offers during the hiring process, but it needs to understand the fundamentals first and to have a basic analytical tool kit. This is not a matter of control or justification, but rather a matter of service to the management team.
Pay increases for employees within a particular group are based on some combination of performance, job competence and market competitiveness. Although budgets for annual salary increases generally are used to control costs, it is difficult to legislate managerial behavior simply through budgets. Instead, provide managers with training on salary administration to equip them with the tools, techniques and knowledge needed to use the system effectively (and also to help the HR staff support system operations). This in turn allows HR to assist its clients with implementation and to resolve any issues that arise. Training also serves to maintain consistency throughout the organization. In other words, the messages conveyed by managers are the same messages that get sent to all employees.
One last point: Messages you want to convey should start at the top and move down to all levels. As you address these issues, there are no better people to deliver these messages than your CEO and your vice president of HR.
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Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on July, 2006. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
|
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| Q: |
Our situation probably isn’t unusual, but I'm stumped for answers. I need to redesign commissions for our sales force. Presently they receive substantial rewards for retaining current business. As such, they have little motivation to generate new sales. How do I revamp our compensation so salespeople begin thinking in strategic terms, particularly drumming up new business to fuel our company's growth?
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-- Paying More but Getting Less, director of human resources, manufacturing, Howell, Michigan.
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Revamping the compensation system, while crucial to your efforts, is only one of several issues you need to address.
It appears that your sales force fails to view its role strategically. Every employee needs to understand his role and the contribution he makes to long-term company success. No part of your organization is better placed than human resources to facilitate this understanding. Add to this that sales are the lifeblood of business strategy and you have an opportunity to improve your company’s performance. Here are the issues you should address, in order of importance:
- Meet with the sales force as a group to discuss strategic and operational goals. The CEO should participate and explain why new customers are crucial.
- Start regularly communicating goals (in writing and face to face) and the progress made on those goals.
- Send several HR staff members into the sales organization to examine and understand sales processes from beginning to end.
- Analyze your sales incentive plan of the past few years to isolate good results from poor results.
- Form a "design team" to review sales compensation. Allow certain key sales personnel to participate to increase acceptance of any changes.
By communicating business goals, you keep salespeople informed and help them feel part of a larger team. Understanding their role in the organization should motivate them to think strategically about drumming up new business.
Salespeople, perhaps more so than most employees, focus on maximizing their earning potential. Your existing plan sounds as if it is based on a standard commission rate for all sales, including repeat business. Although repeat sales are important, they can be "easy sales" that don't inspire salespeople to aggressively pursue new customers. Pay particular attention to several interlocking factors: the efforts of salespeople to retain existing customers, their efforts to generate new business, and their pay levels. Hiring an outside expert may provide broader perspective as you work through these issues.
Again, you are dealing with more than a compensation problem. You are struggling with a fundamental business process that exerts tremendous impact on your company's success. It is critical to approach this from a strategic, not a programmatic, viewpoint. If you are able to raise the level of commitment of your sales team, you will achieve what many companies have yet to understand. |
Robert J. Fulton, CCP, CEBS, managing director, The Pathfinder's
Group, Inc.
Originally published by Workforce Management
on March, 2004. Workforce Management delivers the latest
news, trends and tools for managing your workforce. Please
go to www.Workforce.com for
information and subscriber access.
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| Improving
Breakthrough Business Results With Gainsharing |
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| Introduction. Many
of us who work in Human Resources have seen or heard
the term “gainsharing” in the context
of our work. When someone says “gainsharing”,
what do you think of? Complex formulas? Scientific
measures of productivity? Team-based incentives? Gainsharing
can be all those things; but if applied properly in
your business you can “dramatically improve your
business results.”
Background. Let
us start with a bit of background and history. As
a general definition, gainsharing is a system that “involves a measurement of productivity
combined with the calculation of a bonus designed to
offer employees a share of any increases in total organizational
productivity.”(1) Gainsharing plans have been
around for a long time. Traditional gainsharing plans
are fairly complex programs that are geared towards
reducing costs or increasing productivity. Called Scanlon,
Rucker or Improshare, these plans each have unique
features, but are commonly linked through measures
of increased labor productivity and reduction of waste.
They typically require some history or baseline of
labor or other costs. Awards are the same for each
group member, and generally don’t recognize individual
performance. Elements of employee involvement are weaved
into many plan designs.
Over the past fifty years, many companies have implemented
or experimented with gainsharing plans, with varying
degrees of success. Many traditional plans have not
lived up to expectations, and thus were generally judged
to be ineffective. The difference between successful
plans and unsuccessful ones does not lie with plan
design but depends upon employee involvement and, most
importantly, employee commitment. Of the traditional
types, Scanlon plans are probably the closest to true
employee involvement, since their design is based on
suggestion systems that ferret out ideas for changes
to organizational systems, tasks and/or business processes.
New Designs. Within
the last fifteen years, there has been a resurgence
of interest in gainsharing as organizations came
to realize that true competitive advantage comes
not from technology, patents, proprietary systems
or programs, but from the knowledge carried by employees.
W. Edwards Deming states the case very succinctly
for this new way of doing business when he says, “The greatest waste in America is failure
to use the abilities of people. One needs only to listen…to
learn about [workers’] frustrations and about
the contribution they are eager to make.”(2)
Newer plan designs recognize this as significant and
are more aggressive in seeking employee involvement
and commitment. The key distinguishing features of
these new types of gainsharing plans are:
- A design is based on measurable, quantifiable gains;
- An identified mechanism for self-funding from a
dollar standpoint;
- A change management driver, not primarily a compensation
device;
- A way to enhance employee commitment for the success
of the business team and organization.
If
organizations truly value their employees as a repository
of competitive advantage, gainsharing plans represent
a way to motivate them – in effect
to harness the knowledge and skills that all employees
have and to focus it on specific actions that drive
business success in very tangible ways.
While traditional
plans were used mostly within manufacturing environments,
new designs are being implemented in a variety of
industries. Each has a common denominator of being
focused on quantitatively measuring savings or productivity
gains. Examples include:
- · Call
centers measuring effectiveness of customer service;
- · Financial service
companies measure cost per transaction;
- · Retail organizations measure inventory velocity and product margins.
Some organization have implemented a variant of gainsharing,
called “goalsharing”. These plans provide
for more qualitative measures, and generally focus
on smaller groups or work teams with a function, business
unit or plant facility. Goalsharing plans still generally
provide for self-funding of awards, however.
Plan Objectives. As we have stated, gainsharing plans
are focused towards engaging employees in improving
the productivity of the business and sharing in associated
rewards. From an organizational perspective, however,
these programs need to be based on an integrated change
management process rather than simply creating a new
pay program for employees. If designed and implemented
correctly, these programs promote and reinforce organizational
change rather than entitlement. The emphasis should
be on changes in the culture and management practices
(including pay) that create an environment where employees
can commit to their best work. This is the most difficult
aspect of the gainsharing plan to be achieved, and
it is particularly difficult in large-scale gainsharing
programs that involve all segments of the company.
Take the time to plan the project and to marshal the
needed resources to do it right.
Favorable Pre-Conditions (4).
There are a number of factors that the organization
should consider before embarking on this type of
initiative. A “no” answer
to more than one or two of these pre-conditions means
that a gainsharing plan should probably not be implemented
until those pre-conditions are addressed.
- · Are
you willing to share specific financial and operating
information with your employees (this does not
mean you need to have implemented “open book” management)?
- ·Are you interested
in what employees have to say about how they work,
and are you willing to use their ideas?
- · Can you keep
gainsharing out of any union contracts (use informal
agreements)?
- · Are your current
base pay and benefit programs competitive with
the relevant market?
- · Are you willing
to involve employees in the design, implementation
and administration of the plan?
- · Are there opportunities
for the plan to be self-funding with real dollars?
- · Can you measure
performance in tangible, quantitative ways?
- · Can you identify
employee “champions” who are willing
to go to bat for the initiative?
If at all possible, pilot
the program at one or more locations that substantially
meet these pre-conditions.
Barriers (5).
There are some substantial barriers to implementation,
including:
- · Management attitudes toward the capabilities
of the workforce;
- · Lack of corporate or top management support;
- · Union or employee resistance;
- · Risk of failure;
- · Skipping the necessary preparatory legwork;
- · Lack of an implementation plan or follow
through.
Any one of these barriers can de-rail an otherwise
successful initiative.
Critical Success
Factors. So how can you create a
successful gainsharing system if you are considering
it? Since gainsharing is a process intended to engage
employees in improving the productivity of their business
unit, a company that wishes to implement Gainsharing
needs to pay critical attention to three areas:·Education
and communication;
- Commitment, and;
- A results orientation.
A project plan that incorporates the proper amount
of attention to each of these three areas is critical
for success.
Education. Management must be willing to provide employees
with information about the current state of the business
and the need for change. Unless your organization has
a history of participative management and open communications,
employees generally do not have much knowledge of business
processes, even within their own functional area. They
may not understand the priorities of management, or
the challenges of the business. In many organizations,
management has historically shown little concern for
the needs of employees. Consequently, moves on the
part of management to affect this relationship are
generally greeted with suspicion and mistrust. Define
right up front what the company is trying to achieve.
If you have a union environment, they will not be happy
about the fact that you are attempting to tap into
employees for participation in business processes.
It tends to make them think you are trying to undermine
the union.
Commitment. This
goes hand-in-hand with education. Just because employees
understand what you want to do does not mean they
will agree to it. If this is something that the company
feels strongly about, then you need to make employees
believe in it as well. The best way to do this is
to create a win-win situation for employees and management.
Lay out the specific business rationale for implementing
the program, such as competition, declining productivity,
high cost of manufacturing, etc., and why gainsharing
is an effective solution. Choose areas of greatest
receptivity to employees. You will have to deal with
all of the negative perceptions that will arise,
such as, “Is management trying
to fire people?”, “Is this a sneaky way
of eliminating pay increases?”, “Do we
have to give back pay?”, “What is the company
trying to hide?” As you discuss and work through
these issues, don’t focus your efforts on the
fence sitters. Focus on the skeptics, because if they
can be convinced, everyone else will come along. One
important point to note – management’s
commitment and credibility is absolutely key to gaining
employee support. Half-hearted management commitment
means little or no employee support.
All that being said, management can commit until they
are exhausted and won’t get anywhere if employee
relations are not workable. You may need to back up
a few steps and make the change effort part of a focused
communication strategy. If this is the case, your managers
and Human Resources staff members need to educate the
employees and build their commitment to the concept.
Be prepared - as it may take a long time.
Results Orientation. We’re not talking about
gainsharing results, but the logical follow through
on company commitments. Employees will be extremely
interested to see whether management will deliver on
its promises. Follow through builds trust. Companies
need to involve employees at all levels of the process,
and management must be willing to provide more open
business performance communications. What you want
to create with employees are feelings of responsibility,
control, and participation. Achieving this will be
the hardest part of the change process. It requires
constant on-going attention on the part of management
throughout the design and implementation process. That
is how true gains are made – in partnership with
employees.
If you are successful at implementing a plan that
has achieved the goals of these three areas, you will
have created the type of lasting processes that you
will need to move your business forward. It takes time,
and a willingness to move into management practices
that can be unfamiliar or uncomfortable, but the benefits
are tremendous.
Portions of this article were written by Robert J.
Fulton, Jr. and originally appeared at www.workforce.com and
in Workforce Magazine.
Beverly Grant,
BGJ Consulting
Robert J. Fulton, CCP, CEBS, managing director, The
Pathfinder's Group, Inc.
Footnotes:
(1) Brian Graham-Moore and Timothy L. Ross, Gainsharing:
Plan for Improving Performance, Washington, DC 20037,
BNA Books, 1990, page 20.
(2) W. Edwards Deming, Out of the Crisis, Cambridge,
MA, MIT, 1986, page 53.
(3) Harold N. Altmansberger and Marc J. Wallace, Jr., “Gainsharing:
Plan for Improving Performance”, WorldatWork
Building Block Briefings, Scottsdale, AZ 2001, page
ix.
(4) Brian Graham-Moore and Timothy L. Ross, Gainsharing:
Plan for Improving Performance, pages 37-43.
(5) IBID, pages 100-101.
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